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Marketing and brand building

Now Playing: Strand 1 Tricia Weener

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Strand Description

Tricia Weener from Intelligent Marketing tells us how the business used its environmental credentials to differentiate itself in a crowded marketplace.

Key points discussed

  • Evaluating your marketing plan
  • Establishing a winning brand
  • Direct marketing
  • Digital marketing techniques
  • Using marketing for competitive advantage
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Strands in programme

  1. Snapshot from Marketing and brand building - Tricia Weener 1. Tricia Weener Tricia Weener from Intelligent Marketing on how the business differentiates itself in a crowded marketplace.
  2. Snapshot from Marketing and brand building - Amanda Rendle 2. Amanda Rendle HSBC's Amanda Rendle outlines some of the techniques businesses can use to build a solid brand.
  3. Snapshot from Marketing and brand building - David Bull and Jasmine Birtles 3. David Bull and Jasmine Birtles David Bull and Jasmine Birtles discuss the business benefits of digital marketing.
  4. Snapshot from Marketing and brand building - David Bull 4. David Bull David Bull outlines key considerations for evaluating your marketing plan.
  5. Snapshot from Marketing and brand building - Fundamentals of direct marketing 5. Fundamentals of direct marketing Here we run through the fundamentals of direct marketing.

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