Marketing and brand building
Full programme Marketing and brand building
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Description
To maximise your sales and grow your turnover, you need to attract a steady stream of customers. And to do this, you need to market your business effectively. There is a wide range of methods you can use to promote your business and build your brand, and this programme focuses on some of those.
Key points discussed
- Evaluating your marketing plan
- Establishing a winning brand
- Direct marketing
- Digital marketing techniques
- Using marketing for competitive advantage
Strands in programme
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1. Tricia Weener
Tricia Weener from Intelligent Marketing on how the business differentiates itself in a crowded marketplace.
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2. Amanda Rendle
HSBC's Amanda Rendle outlines some of the techniques businesses can use to build a solid brand.
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3. David Bull and Jasmine Birtles
David Bull and Jasmine Birtles discuss the business benefits of digital marketing.
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4. David Bull
David Bull outlines key considerations for evaluating your marketing plan.
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5. Fundamentals of direct marketing
Here we run through the fundamentals of direct marketing.
